Rethinking Vehicle Process with Virtual Production
Smarter, Safer, Seamless: Vehicle Filming Reimagined
Smarter, Safer, Seamless: Vehicle Filming Reimagined
Smarter, Safer, Seamless: Vehicle Filming Reimagined
Vehicle process work has long been one of the most logistically complex parts of any shoot. From securing permits and controlling traffic to managing daylight, safety, and shifting weather conditions, getting the right shot often comes with a long list of challenges — and costs.
Vehicle process work has long been one of the most logistically complex parts of any shoot. From securing permits and controlling traffic to managing daylight, safety, and shifting weather conditions, getting the right shot often comes with a long list of challenges — and costs.
Vehicle process work has long been one of the most logistically complex parts of any shoot. From securing permits and controlling traffic to managing daylight, safety, and shifting weather conditions, getting the right shot often comes with a long list of challenges — and costs.
At the V Studio at Film Soho, we’ve developed an alternate route…
At the V Studio at Film Soho, we’ve developed an alternate route…
At the V Studio at Film Soho, we’ve developed an alternate route…
By combining high-end virtual production technology with a purpose-built, revolving vehicle stage, we’ve created a controlled (i.e. safe), flexible, and photoreal environment for capturing in-camera car work — right in the heart of London’s Soho.
By combining high-end virtual production technology with a purpose-built, revolving vehicle stage, we’ve created a controlled (i.e. safe), flexible, and photoreal environment for capturing in-camera car work — right in the heart of London’s Soho.
By combining high-end virtual production technology with a purpose-built, revolving vehicle stage, we’ve created a controlled (i.e. safe), flexible, and photoreal environment for capturing in-camera car work — right in the heart of London’s Soho.
Real-world movement. Studio-level control.
At the core of our stage is a 4500mm diameter permanent drive-in revolving floor, designed specifically for vehicle work. It allows for 360-degree camera coverage, seamless French reverses, and instant scene resets — all while the car stays safely in place.
Real-world movement. Studio-level control.
At the core of our stage is a 4500mm diameter permanent drive-in revolving floor, designed specifically for vehicle work. It allows for 360-degree camera coverage, seamless French reverses, and instant scene resets — all while the car stays safely in place.
Real-world movement. Studio-level control.
At the core of our stage is a 4500mm diameter permanent drive-in revolving floor, designed specifically for vehicle work. It allows for 360-degree camera coverage, seamless French reverses, and instant scene resets — all while the car stays safely in place.
Surrounding that is our ultra-high-resolution 1.5mm pixel pitch LED volume, which delivers true-to-life virtual environments powered by Unreal Engine — whether you need a busy city at night, a coastal road at dawn, or a motorway in a downpour.
Surrounding that is our ultra-high-resolution 1.5mm pixel pitch LED volume, which delivers true-to-life virtual environments powered by Unreal Engine — whether you need a busy city at night, a coastal road at dawn, or a motorway in a downpour.
Surrounding that is our ultra-high-resolution 1.5mm pixel pitch LED volume, which delivers true-to-life virtual environments powered by Unreal Engine — whether you need a busy city at night, a coastal road at dawn, or a motorway in a downpour.
True-to-life lighting, built in-house.
One of the biggest challenges in virtual vehicle work is selling realism through light. That’s why we’ve invested in a full suite of Kino Flo Mimik 120 image-based lighting panels, built into the stage and fully integrated with our VP pipeline.
True-to-life lighting, built in-house.
One of the biggest challenges in virtual vehicle work is selling realism through light. That’s why we’ve invested in a full suite of Kino Flo Mimik 120 image-based lighting panels, built into the stage and fully integrated with our VP pipeline.
True-to-life lighting, built in-house.
One of the biggest challenges in virtual vehicle work is selling realism through light. That’s why we’ve invested in a full suite of Kino Flo Mimik 120 image-based lighting panels, built into the stage and fully integrated with our VP pipeline.
These panels mirror the LED content and translate it into high-quality, full-spectrum foreground lighting — creating realistic reflections on the vehicle and accurate, dynamic lighting on talent. The result? Scenes that look and feel like they were shot on location, but captured entirely in-camera, in a single studio environment.
These panels mirror the LED content and translate it into high-quality, full-spectrum foreground lighting — creating realistic reflections on the vehicle and accurate, dynamic lighting on talent. The result? Scenes that look and feel like they were shot on location, but captured entirely in-camera, in a single studio environment.
These panels mirror the LED content and translate it into high-quality, full-spectrum foreground lighting — creating realistic reflections on the vehicle and accurate, dynamic lighting on talent. The result? Scenes that look and feel like they were shot on location, but captured entirely in-camera, in a single studio environment.
Soho roots, global scope.
Soho roots, global scope.
Soho roots, global scope.
Located in the heart of Soho, we’re surrounded by some of the best post-production, creative, and technical talent in the industry. As part of the Film Soho group, V Studio sits within a wider ecosystem that supports every stage of production — from development and finance to post and final delivery.
Located in the heart of Soho, we’re surrounded by some of the best post-production, creative, and technical talent in the industry. As part of the Film Soho group, V Studio sits within a wider ecosystem that supports every stage of production — from development and finance to post and final delivery.
Located in the heart of Soho, we’re surrounded by some of the best post-production, creative, and technical talent in the industry. As part of the Film Soho group, V Studio sits within a wider ecosystem that supports every stage of production — from development and finance to post and final delivery.
That means while your shoot takes place here in London, the world outside the LED wall can be anywhere your story needs it to be — all supported by a creative infrastructure built to move fast and deliver at scale.
That means while your shoot takes place here in London, the world outside the LED wall can be anywhere your story needs it to be — all supported by a creative infrastructure built to move fast and deliver at scale.
That means while your shoot takes place here in London, the world outside the LED wall can be anywhere your story needs it to be — all supported by a creative infrastructure built to move fast and deliver at scale.
The Benefits at a Glance:
Faster turnarounds – Efficient coverage and scene resets with the revolving stage
Improved safety – No public roads or moving vehicles; full control on set
Creative flexibility – Adjust weather, time of day, lighting, and environment in real-time
Budget efficiency – Eliminate location fees, permits, and transport logistics
Photoreal, in-camera results – Reflections, parallax, and lighting that hold up in final picture
Full-service support – Surrounded by Film Soho’s post, production, and creative teams
The Benefits at a Glance:
Faster turnarounds – Efficient coverage and scene resets with the revolving stage
Improved safety – No public roads or moving vehicles; full control on set
Creative flexibility – Adjust weather, time of day, lighting, and environment in real-time
Budget efficiency – Eliminate location fees, permits, and transport logistics
Photoreal, in-camera results – Reflections, parallax, and lighting that hold up in final picture
Full-service support – Surrounded by Film Soho’s post, production, and creative teams
The Benefits at a Glance:
Faster turnarounds – Efficient coverage and scene resets with the revolving stage
Improved safety – No public roads or moving vehicles; full control on set
Creative flexibility – Adjust weather, time of day, lighting, and environment in real-time
Budget efficiency – Eliminate location fees, permits, and transport logistics
Photoreal, in-camera results – Reflections, parallax, and lighting that hold up in final picture
Full-service support – Surrounded by Film Soho’s post, production, and creative teams
Whether you’re working on a car commercial, a branded campaign, or a scripted scene involving vehicle work, we’re here to make the process smarter, safer, and more creatively flexible — without compromising visual quality.
Whether you’re working on a car commercial, a branded campaign, or a scripted scene involving vehicle work, we’re here to make the process smarter, safer, and more creatively flexible — without compromising visual quality.
Whether you’re working on a car commercial, a branded campaign, or a scripted scene involving vehicle work, we’re here to make the process smarter, safer, and more creatively flexible — without compromising visual quality.
If you'd like to see the workflow in action, let’s set up a tour.
If you'd like to see the workflow in action, let’s set up a tour.
If you'd like to see the workflow in action, let’s set up a tour.
Contact
+44 (0)203 9297990
studio@filmsoho.co.uk
Visit
1-2 Portland Mews
London, W1F 8JE
Contact
+44 (0)203 9297990
studio@filmsoho.co.uk
Visit
1-2 Portland Mews
London, W1F 8JE
Contact
+44 (0)203 9297990
studio@filmsoho.co.uk
Visit
1-2 Portland Mews
London, W1F 8JE